Video marketing for local businesses is a great way to promote your products or services.
With advertisements that are simply text, a potential customer has to read through all the text to understand the message that you’re sending. Requiring more time and effort on the potential customer’s part, which doesn’t make it very efficient. If the same message is delivered visually through video, however, it would be much easier and less time consuming for your target customer to grasp the message. It is much easier to retain the message after watching a video presentation.
An additional benefit of video marketing is that it engages your visitors and gets them involved with your website. In fact, according to MarketingSherpa, viewers spend twice as much time on pages when there are videos on them. And according to a recent survey, by animoto.com, 96% of consumers find videos helpful when making purchase decisions. Nearly three quarters are more likely to purchase a product or service if they can watch a video explaining it beforehand.
The combination of these two—keeping visitors on your website for a longer period and telling them about your products or services has a powerful effect, and translates into a much greater chance that visitors will purchase your products or service.
Contact us today to begin your video marketing campaign.
If you are already posting videos online please watch this video to get the most out of your efforts.